ABOUT ME
BRAND DIRECTION / MOVEMENT FACILITATION / CONTENT CREATION / FILM MARKETING & COMMS
Rachael is an expert in the art of 360 degree marketing and communications. She’s leveraged her knowledge to help brands, both big and small, emerge and thrive as thought leaders in arenas they have not previously played in. From driving global grassroot campaigns for Red Bull Docs to managing the Alo Moves marketing strategy, Rachael exemplifies that disruptive innovation occurs at the intersection of mindfulness and bold action.
At Red Bull, Rachael worked on the Media House’s Documentary team and managed the global grassroots campaigns for The Dawn Wall and The Fourth Phase. These two films brought the brand into exciting new territories (including the opportunity to partner with climate leader Patagonia) and made impactful splashes that rippled through their community. In 2022, Rachael supported the launch of Alo’s #1 tentpole marketing campaign: #AloMovesYou, managing the activewear leader’s big leap into wellness & subscription offerings. Rachael has also managed media marketing & campaigns for Vissla, Sisstrevolution, and Amuse while collaborating with top endemic surf media and/or partners including The Surfer’s Journal, Surfline, Stab, Surfrider, Surfers Against Sewage, T&C Surf Designs, Axxe Wetsuits.
Rachael is a mindful movement facilitator, bringing the principles of her practice into all her projects. Her love for the ocean keeps her deeply dedicated to driving positive environmental impact. Outside of her work passions, you can find Rachael at the nearest lefthand point break, teaching a morning yoga flow, taking film photos, and pursuing sustainability interests.
EDUCATION & CERTIFICATIONS
Undergraduate in Mass Communications & PR
Associate’s in Arts
200h Yoga Teacher Training
50h Certifications - Yin Yoga, Meditation, Yoga Sculpt, Yoga Barre
AFAA Group Fitness
