- 2015 -
Objective: To generate buzz around the Tampa Bay market over the Fourth of July by targeting relatively inaccessible locations while actively engaging with consumers via Twitter and Instagram.
Execution: 14 missions strategically planned for targeted areas that could only be reached by personal watercraft or kayak. Created hashtag #TPAgoesH20 to engage with consumers in the market beyond the initial sampling interaction.
Result: A full video recap and 60% new and infrequent Red Bull users.