- 2015 -

Objective: Encourage Instagram users around the world to post images of the Red Bull can in hand through the hashtag #TakeMyCan in order to innovate the Carpe Diem social occasion.

Execution: Launched first post through @redbullTPA encouraging followers to post their own content. Posted discussion to Red Bull's collaborative database (WTB) to inform market members of the initiative.

Result: From Tampa Bay to Israel, we're seeing the beautiful places that users will #TakeMyCan.

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